Velora Beauty

Project Overview

Concept: online beauty shop with a routine builder and a bag.

Problem

A concept project for a fictional beauty label aimed at adult women of many ages and skin tones. The site had to feel colour-forward and confident while keeping shopping simple. Velora is not a real brand.

Solution

I built fifteen pages: home, shop, three collections, six product pages, a routine builder, our story, a bag, checkout and contact. Every top-level page opens on a full-bleed photograph, and product packaging is drawn as shaded vector art that takes the colour of the selected shade.

Live project

Velora Beauty website, top of the home page

On mobile

Screens